Crowdsourcing Your Brand: How to Tap Customer Desire by Spector Jon

Author:Spector, Jon...
Language: eng
Format: epub
Published: 2014-05-21T23:53:17.236000+00:00

Make Your (Multiple) Choice

If you want to include customer reviews in your company’s operations, you can go in two basic directions: Hire an outsider or go it alone. Using an outsider risks losing control of the process, so you would have to set up mechanisms within your company to closely supervise your supplier. Going it alone requires that you have employees assigned to your Web site who can be counted on to monitor comments for irrelevant or objectionable content while making sure not to lose negative reviews. The success of a review page rests in part on the clarity and completeness of the introduction and explanations. In that regard, we tilt toward getting best-practice advice from outside experts.

Download

Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.